Strategic plans and business plans often describe overall direction, desired market positioning, future products and services, and other important matters, but they may overlook or understate the importance of one key element: organizational culture. Culture is crucial to a plan's success, however, as a strategy will only truly advance a group if it blends with the values, behaviors, and norms of the people who will execute it. Why does culture often get overlooked when a company is planning its future? How can a planning team make the development of organizational culture intentional and proactive? Download this document for insights on these topics.