Aspen Impact creates marketing copy and develops brand identities for nonprofit organizations, with the result of deepening the organization's relationships with constituents. The approach includes:

• Conducting a brand audit and deciding how to do more successful outreach
• Creating a brand strategy that will align with the nonprofit's overall strategy
• Mapping the distribution of target populations in a neighborhood
• Designing an organizational identity for print and web media
• Producing marketing brochures, posters, e-mail campaigns, and web sites
• Building relationships with stakeholders such as clients, volunteers, and donors

Aspen Impact uses special neighborhood analysis tools such as Geographic Information Systems, creative production software such as Adobe Creative Suite, impact assessment tools such as web analytics, and professional evaluations of marketing channels, benchmark organizations, and community needs so that nonprofit organizations can communicate well with families, volunteers, and funders.