What does it take to attract customers and build a great brand? Aspen Impact creates polished corporate identities and develops the brand for a business. The approach includes:

• Conducting a brand audit
• Determining how to market a company more successfully
• Aligning a brand strategy with the business's overall strategy
• Designing a corporate identity for print and web media
• Producing ads, web sites, and other marketing materials to advance the brand strategy
• Evaluating and improving the business's customer relationship program

Aspen Impact's approach goes well beyond creative design because it's important to evaluate audiences, communication touch points, pricing models, and the industry environment when building customer relationships. By using business tools such as pro formas, competitor scorecards, and web analytics, together with design tools such as Adobe Creative Suite software, Aspen Impact aligns the marketing and branding effort with a promising profit model.